Community Project: KeepAlleyTrash.com

A grassroots advocacy campaign that mobilized 15,000+ engaged residents across Dallas to preserve alley trash collection services for 26,000+ households.

The Problem

The City of Dallas announced plans to eliminate alley trash collection services for approximately 26,000-30,000 households across the city. These neighborhoods were specifically designed with alley-based infrastructure for waste collection—moving bins to streets would fundamentally disrupt how these communities function.

The decision lacked transparency regarding timeline and scope. Residents needed a unified platform to organize, share information, and coordinate advocacy efforts across a city of over 1 million people.

The challenge: How do you mobilize tens of thousands of affected residents quickly and effectively when facing municipal policy changes?

The Solution: KeepAlleyTrash.com

We built a centralized advocacy platform that became the common ground for residents across Dallas to organize their fight against this policy change. The website serves as an information hub, organizing tool, and demonstration of unified community opposition.

Using the same technology and automation expertise we provide to business clients, we created a platform that could scale rapidly to support thousands of engaged residents—proving that civic technology can drive real policy outcomes.

Campaign Timeline & Impact

Phase 1: Rapid Mobilization

  • June 2025: City announces proposal to eliminate alley service
  • Platform Launch: KeepAlleyTrash.com goes live as central organizing hub
  • September 10, 2025: Strong community turnout at City Council meeting
  • October 28, 2025: Community organizing event at Fretz Recreation Center

Major Victory

  • City Manager Bizor Tolbert announces pause: Implementation delayed to January 1st, 2026
  • Continued engagement: City acknowledges need for further review and community input
  • Proof of impact: Organized community advocacy successfully influenced municipal policy

Phase 2: Sustained Advocacy (Ongoing)

  • Yard Sign Distribution: Visible demonstration of widespread community support
  • Council Member Engagement: Direct outreach and suggestion submissions to elected officials
  • Alley Cleanup Events: Demonstrating community commitment to alley infrastructure
  • Accountability Tracking: Report cards monitoring council voting records on this issue
  • Ongoing Communication: Platform continues coordinating resident efforts toward permanent solution

The Technology Behind the Campaign

Scalable Web Platform

  • Fast, responsive website handling 15,000+ page views
  • Mobile-optimized design for residents to access information anywhere
  • Content management system for rapid updates during campaign

Information Architecture

  • Clear timeline of events and city actions for transparency
  • Resource hub with contact information for council members
  • Campaign updates coordinating community actions and meetings

Community Organizing Tools

  • Yard sign coordination and distribution tracking
  • Council member voting record transparency ("report cards")
  • Event calendar for community meetings and cleanup actions

Measurable Impact

15,000+

Page views demonstrating widespread community engagement

26,000+

Households protected by the campaign across Dallas

Policy Delayed

City implementation postponed to January 1st, 2026

Unified Community Voice

The platform created common ground across a city of 1+ million people. Residents from diverse neighborhoods found a centralized hub to share information, coordinate efforts, and demonstrate unified opposition to the policy change.

Proven Political Impact

The campaign achieved its immediate goal: delaying city implementation and forcing further review. This demonstrates how technology-enabled grassroots organizing can influence municipal policy and protect community services.

Why We Built It

This project demonstrates our core belief: technology should solve real problems for real people. When a valuable municipal service was threatened, we applied our expertise to help the community organize and advocate effectively.

KeepAlleyTrash.com proves that the same technology and organizational tools businesses use can be applied to civic advocacy:

  • Rapid deployment under time pressure (municipal decision timelines)
  • Scalable platform handling thousands of engaged users
  • Clear information architecture making complex policy accessible
  • Coordination tools enabling distributed community action
  • Measurable outcomes demonstrating real-world impact

If we can mobilize 15,000+ residents to successfully influence municipal policy and protect community services, imagine what we can do to streamline your business operations and drive measurable results.

The Fight Continues

For Dallas Residents

If you're affected by the alley trash collection issue, visit KeepAlleyTrash.com to stay informed about campaign developments, get involved in advocacy efforts, and connect with fellow residents fighting to preserve this essential service.

For Other Communities

Facing similar challenges with municipal service changes? Contact us to discuss how technology can help your community organize, amplify your voice, and coordinate effective advocacy campaigns.

For Businesses

See the measurable impact? If a grassroots platform can engage 15,000+ users and influence city policy, imagine what focused technology can do for your business operations. Let's apply these same tools to your challenges.

Join the Campaign or Get Similar Results

Visit KeepAlleyTrash.com to join the ongoing advocacy effort, or contact SAAPPO to discuss how we can apply these same organizational and technology tools to your community or business challenges.

Visit KeepAlleyTrash.comContact SAAPPO

Grassroots Advocacy Project: 15,000+ engaged residents | Policy delayed | Campaign ongoing